Viral success can create tremendous growth opportunities for a business. When a product suddenly captures widespread attention and gets shared across social media and other channels, it can lead to spikes in sales and revenue, brand recognition, free advertising, and media coverage. Having an IP protection and enforcement plan in place can help a business translate this viral success into …
The use of hashtags in social media has gained tremendous popularity as a marketing and advertising tool. Business owners can now gain trademark rights and possibly even a registration for their hashtag.Like all intellectual property, trademarks, including some hashtags, are extremely valuable assets in a business. To protect them, it is important to know how to use and safeguard these …
Intellectual property can be one of the most valuable assets on a company’s balance sheet. IP-backed financing enables companies to leverage their intellectual property as collateral to secure capital while retaining ownership and control of their assets. What is IP-Backed Financing? IP-backed financing refers to lending arrangements where intellectual property assets—including patents, trademarks, and other IP rights—serve as collateral for …
The USPTO will increase certain trademark government fees starting on January 18, 2025, and certain patent government fees on January 19, 2025. Below are some of the most common situations in which you may be affected by the fee increases. This is not an exhaustive list of the fee increases and new fees. Trademark Fee Increases All new applications filed …
The trademark selection process can be daunting. There are multiple business, marketing, and legal considerations that can often conflict. Whether an established business is selecting a trademark for a new product launch or a start-up is adopting its first trademark to define its brand identity, it is important to be proactive and adopt best practices. Doing so can help secure …
When adopting and using a new trademark, knowledge is power. Understanding and implementing best practices for trademark adoption, use and maintenance can help minimize future risks. Use and successful registration of a mark is only the beginning. A trademark owner has a duty to monitor and enforce its trademark or risk narrowing the scope of its rights to the mark. …
While trademark registration is a crucial initial step in protecting intellectual property, ongoing vigilance is essential to maintain and enforce these rights. Trademark watch services play a vital role in this continuous protection strategy, offering businesses a proactive approach to safeguarding their brand assets. What is a Trademark Watch Service? A trademark watch service is a monitoring system that actively …
Trademark cancellation and opposition proceedings are initiated by parties who believe they will be or are harmed by the registration of a certain trademark. The Trademark Trial and Appeal Board (TTAB) of the USPTO adjudicates these proceedings. The main difference between the two proceedings is that cancellation proceedings are filed against existing registrations and opposition proceedings are filed against pending …
Trademark infringement is the unauthorized use of a trademark or a service mark on or in connection with goods or services in a manner that is likely to cause confusion as to the source of the goods or services. Trademark infringement can result in the loss of goodwill in a brand, the weakening of the brand’s recognition, and the loss …
Trademark owners should be aware of the existence of trademark scams. These scams include letters, emails, and phone calls designed to appear as if they are coming from an official source or agency, even from the United States Patent & Trademark Office, fraudulently attempting to obtain payments from trademark owners. It is important to be aware of how to identify …
