The Importance of Enrolling in a Trademark Watch Service

While trademark registration is a crucial initial step in protecting intellectual property, ongoing vigilance is essential to maintain and enforce these rights. Trademark watch services play a vital role in this continuous protection strategy, offering businesses a proactive approach to safeguarding their brand assets. What is a Trademark Watch Service? A trademark watch service is a monitoring system that actively …

The Implications For Brand Owners and Businesses of the Supreme Court Decision in Jack Daniels Properties Inc. v. VIP Products LLC

The recent Supreme Court decision in Jack Daniels Properties Inc. v. VIP Products LLC, may have lasting impacts on trademark adoption and enforcement strategies of brand owners and businesses. VIP Products, which sells dog toys, created a dog toy that looked remarkably similar to a bottle of Jack Daniel’s Whiskey.  Jack Daniel’s sued VIP for infringement of their trade dress …

How to Avoid Trademark Infringement

A trademark can be one of the most valuable assets of a business. If you have infringed on a third party’s trademark rights, it can have a significantly negative impact on your business. It is important to understand what constitutes trademark infringement to know how to avoid it and take proactive steps to prevent it.  What is Considered Trademark Infringement?  …