The trademark selection process can be daunting. There are multiple business, marketing, and legal considerations that can often conflict. Whether an established business is selecting a trademark for a new product launch or a start-up is adopting its first trademark to define its brand identity, it is important to be proactive and adopt best practices. Doing so can help secure …
Marketing and Product Managers both play crucial roles in the lifecycle of a brand. Effective collaboration is essential to ensure a brand evolves in line with market and business needs and is sufficiently protected along the way. The Lifecycle of a Brand The lifecycle of a brand spans several stages: development, growth, maturity, and decline or maintenance. During each of …
When adopting and using a new trademark, knowledge is power. Understanding and implementing best practices for trademark adoption, use and maintenance can help minimize future risks. Use and successful registration of a mark is only the beginning. A trademark owner has a duty to monitor and enforce its trademark or risk narrowing the scope of its rights to the mark. …
A strong trademark can be a tremendous asset to a business. Trademarks are generally categorized as fanciful, arbitrary, suggestive, descriptive, or generic, from strongest to weakest. Descriptive marks fall on the weaker end of the spectrum but can be valuable when used after careful consideration of the risks and benefits. When selecting a trademark, one that conveys information about the …
While trademark registration is a crucial initial step in protecting intellectual property, ongoing vigilance is essential to maintain and enforce these rights. Trademark watch services play a vital role in this continuous protection strategy, offering businesses a proactive approach to safeguarding their brand assets. What is a Trademark Watch Service? A trademark watch service is a monitoring system that actively …
Conducting a trademark search is an important step when launching a brand. A trademark clearance search can uncover potential risks that could result in future conflicts and expensive litigation. While a search may be conducted for any type of mark, there are some additional considerations when clearing a stylized trademark versus a word mark. What is a Word Mark? A …
Trademark cancellation and opposition proceedings are initiated by parties who believe they will be or are harmed by the registration of a certain trademark. The Trademark Trial and Appeal Board (TTAB) of the USPTO adjudicates these proceedings. The main difference between the two proceedings is that cancellation proceedings are filed against existing registrations and opposition proceedings are filed against pending …
Intellectual property is often the most valuable asset of a business. Intellectual property laws play a significant role in promoting and protecting innovation by affording legal rights to creators, inventors, and businesses to their inventions, brands, works of authorship, and trade secrets. The Importance of Intellectual Property For Your Business Intellectual property protection can enhance a business’s valuation and attractiveness …
Certain sounds, that utilize auditory elements including music notes and voices, may be protectable under US trademark law. These marks are referred to as sound marks. A sound mark refers to distinguishing audio that companies or businesses use to set themselves and their products apart in the marketplace, similar to a word or design trademark. Some well-known sound marks include the …
The recent Supreme Court decision in Jack Daniels Properties Inc. v. VIP Products LLC, may have lasting impacts on trademark adoption and enforcement strategies of brand owners and businesses. VIP Products, which sells dog toys, created a dog toy that looked remarkably similar to a bottle of Jack Daniel’s Whiskey. Jack Daniel’s sued VIP for infringement of their trade dress …
