Viral success can create tremendous growth opportunities for a business. When a product suddenly captures widespread attention and gets shared across social media and other channels, it can lead to spikes in sales and revenue, brand recognition, free advertising, and media coverage. Having an IP protection and enforcement plan in place can help a business translate this viral success into …
When a business changes hands, its trademarks may also be transferred. However, a trademark does not properly change hands unless the goodwill associated with the trademark is also transferred. This does not happen automatically, and trademark owners must take proper steps to ensure that ownership of the trademark has properly transferred to the new trademark owner and is not deemed …
One of the fundamental requirements for federal trademark registration in the United States is demonstrating “use in commerce.” Without a proper showing of use, a trademark will not register. Understanding this concept is crucial when filing a trademark application. What Does “Use in Commerce” Mean? Under U.S. trademark law, “use in commerce” refers to the bona fide use of a …
The use of hashtags in social media has gained tremendous popularity as a marketing and advertising tool. Business owners can now gain trademark rights and possibly even a registration for their hashtag.Like all intellectual property, trademarks, including some hashtags, are extremely valuable assets in a business. To protect them, it is important to know how to use and safeguard these …
