Intellectual property (IP) can be the most valuable asset of a business. Intangible assets can be overlooked, but adopting a robust IP strategy can help protect these assets and maximize their value, providing clear business advantages and a path to greater success. What is an Intellectual Property (IP) Strategy? An IP strategy is a comprehensive plan that outlines how a …
How to Use UDRP to Combat Cybersquatting
Cybersquatting involves the registration, use, or sale of a domain name that is identical or confusingly similar to an existing trademark with the intention of profiting from it. Well-known trademarks and companies are frequently targeted by cybersquatters, requiring businesses to incur increased costs to monitor and enforce their trademark rights. A UDRP proceeding can be a cost-efficient and effective method …
A Guide to Comprehensive Trademark Clearance Searches
For businesses looking to protect their brand, a trademark clearance search is a crucial first step in the registration process. A comprehensive trademark clearance search is more than a simple database lookup — it is a in-depth investigation that can save a business from costly legal disputes and potential rebranding. What Is a Comprehensive Clearance Search? A comprehensive clearance search …
What is the Burden of Proof for Trademark Cancellation?
Trademark cancellation proceedings are initiated by parties who believe they will be or are harmed by the continued registration of a certain trademark. The Trademark Trial and Appeal Board (TTAB) of the USPTO adjudicates these proceedings. A trademark cancellation proceeding permits a party to file a petition to cancel an existing third-party trademark registration. A trademark registration may be canceled …
How Broad vs. Local Trademarks Can Affect Outcomes in UDRP Decisions
Securing trademark registrations is an essential part of a business’ IP strategy, to protect one of its most valuable assets. The scope of trademark registrations that a business should obtain depends on the scope of use of the trademarks. As a business grows and expands operations internationally, securing global protection for trademarks should be carefully considered. Broadly used trademarks with …
