The Implications For Brand Owners and Businesses of the Supreme Court Decision in Jack Daniels Properties Inc. v. VIP Products LLC

The recent Supreme Court decision in Jack Daniels Properties Inc. v. VIP Products LLC, may have lasting impacts on trademark adoption and enforcement strategies of brand owners and businesses. VIP Products, which sells dog toys, created a dog toy that looked remarkably similar to a bottle of Jack Daniel’s Whiskey.  Jack Daniel’s sued VIP for infringement of their trade dress …